Walk You To Wealth
Our Founder's Journey

Where Technical Planning Meets Money Mindset

My first job after graduation was at KPMG, auditing companies like Pepsi and Domino Sugar—companies making tangible products you could see and taste (and yes, nothing smells quite like a sugar factory).

When I transitioned into financial services at Fidelity Investments, everything felt completely different. Finance was abstract, complex, and felt like an elaborate magic trick you couldn’t quite figure out unless you were on the inside. That initial feeling of being an "outsider" stuck with me, and it became the driving reason I am so passionate about demystifying money today.

I spent 15 years in audit and risk management at Fidelity before taking on executive roles as Head of Enterprise Risk at Coinbase (COIN) and Head of Risk at Kraken, one of the oldest crypto institutions in the world.

After two decades evaluating complex global financial systems, I realized a fundamental truth: the biggest obstacle to wealth isn't math or market complexity—it’s human behavior. Most people know what they should do with money, but anxiety, past experiences, and emotional conflict sabotage their best intentions.

Kevin C. Feig, Founder of Walk You To Wealth

Kevin C. Feig, CFP®, CFT™, CPA/PFS, CFE

20+ Years

Institutional Leadership

Former risk executive at KPMG, Fidelity Investments, Coinbase & Kraken.

Multi-Credentialed

Technical & Behavioral

Holding CFP®, CFT™, CPA/PFS, and CFE professional designations.

Educator

Academic Passion

Teaching financial planning and wealth management at Columbia & Regis Colleges.

This gap between technical knowledge and human action is why I founded Walk You To Wealth—to combine rigorous financial strategy with behavioral psychology and money-mindset coaching.

Our Origin & Philosophy

The Story Behind the Name

Walk You To Wealth started as a book. I wrote it over several years with a simple purpose: to strip away the jargon, simplify personal finance, and give people an authentic roadmap to building real wealth.

The name came from a simple, selfless gesture: being walked home safely. When someone walks you home, they don't force you into a destination—they stand beside you, guide you through dark or unfamiliar streets, and ensure you arrive with confidence and peace of mind.

That is exactly how we approach financial planning. Whether you're feeling panicked about money, overwhelmed by complex investing options, or navigating marital money dynamics, we walk alongside you every step of the way until you reach your financial destination.

Our Mission

Rewrite Your Money Story. Build Real Wealth.

Walk You To Wealth was created to make comprehensive, fee-only financial planning simple, accessible, and transparent. Whether you're navigating complex tax strategies, equity compensation, or overcoming financial anxiety, we provide the clarity and roadmap you need to thrive.

Fee-Only & Fiduciary

No commissions, no hidden agendas, no percentage-based AUM traps. Just straightforward advice focused 100% on you.

Our Core Values

The guiding principles behind every plan we build.

01

Honest & Fiduciary

Built on trust and transparency. We always operate in your best interest with clear flat-fee pricing.

02

Authentic Guidance

Real conversations without judgment. We address both the financial numbers and emotional barriers around money.

03

Simple & Executable

Jargon-free plans that give you confidence. We turn complex financial decisions into clear, manageable steps.